South Tyrol


JOSEF is the new travel experience and guide written by insiders to explore a “more than apples and cows” South Tyrol and Trentino off the beaten track. After the Bolzano, Merano and Trento editions, a super-duper issue of the by-now classic JOSEF’s edit for adventurous intruders covers the entirety of South Tyrol: SUPER JOSEF.

To the North, the South, the East and the West: South Tyrol is explored in all its secret nooks and crannies, from high-altitude huts, hotels and hideaways to urban shops, museums, artists studios and artisanal workshops. Shopping bags are filled with unexpected gems. Insider tips are mindful of the young and the old, of families and young lovers. Sassy intros break down the whys and hows of valleys and villages, providing tips and tricks on where to eat and drink like a local, and plenty of advice on what to see and when.

SUPER JOSEF speaks Italian, German and English, and it comes to life through the plain naughty illustrations by Olimpia Zagnoli and the pop design by Studio Mut.


Authors: franz JOSEF, guest contributors, insiders
Year: May 2022
Edition: 5000 copies (1st edition)
Pages: 168
Format: soft cover, 14 x 19 cm
ISBN: 9788894141443

Languages: English/German/Italian

Concept & publishing: franzLAB
Design concept: Studio Mut
Illustration: Olimpia Zagnoli
Graphic design: Studio BABAI
Printing: Dialog

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franzLAB Genossenschaft
Società Cooperativa
Lauben 35 Portici
39100 Bolzano Bozen
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