We have good, very good news for you! franz pop-up shop is open every Monday from 9–13 and 14–18. Stop by at via Portici 35 Laubengasse in Bolzano/Bozen.

(travel guide, mini notebook, postcard leporello, SUPER T-shirt)


The SUPER set includes the insider’s guide, the postcard leporello, a notebook of your choice and the brand new SUPER T-shirt.

SUPER JOSEF is the travel experience and guide written by insiders to explore a “more than apples and cows” South Tyrol off the beaten track. SUPER JOSEF speaks Italian, German and English, and it comes to life through the simple, super illustrations by Olimpia Zagnoli and the pop design by Studio Mut.

The leporello is made of seven beautiful South-Tyrol-inspired illustrations by Olimpia Zagnoli in a postcard format. A small, colourful paper sculpture to treasure or to share with whomever you wish.

Pick your favourite handbound mini notebook from the seven designs to complete the SUPER JOSEF bundle. They are discreet and timeless companions bound to discover a version of South Tyrol that is much more than apples and cows.

Last but not least, the SUPER t-shirt completes this SUPER duper set for #morethanapplesandcows adventures.

Details SUPER T-shirt

Unisex T-shirt 100% organic cotton.

Concept & Graphic design: franzLAB/Mark Markin
Printing: MH Srl



Travel book

Authors: franz JOSEF, guest contributors, insiders
Year: May 2022
Edition: 5000 copies (1st edition)
Pages: 168
Format: soft cover, 14 x 19 cm
ISBN: 9788894141443
Languages: English/German/Italian
Concept & publishing: franzLAB
Design concept: Studio Mut
Illustration: Olimpia Zagnoli
Graphic design: Studio BABAI
Printing: Dialog

Mini notebook

Format: 140 x 190 mm

Concept & publishing: franzLAB
Illustration: Olimpia Zagnoli
Graphic design: Studio BABAI
Printing: Dialog

Leporello of 7 postcards

Format: A6
Concept & publishing: franzLAB
Illustration: Olimpia Zagnoli
Graphic Design: Studio BABAI
Printing: Dialog

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franzLAB Genossenschaft
Società Cooperativa
Lauben 35 Portici
39100 Bolzano Bozen
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