franzLAB

more than apples and cows more than apples and cows more than apples and cows more than apples and cows more than apples and cows more than apples and cows more than apples and cows more than apples and cows

Cultura e creatività in azienda: L'esperienza del progetto SMATH
hefte Volume #02

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ArTVision+ is a European-wide project led by the Management Faculty of the Ca’ Foscari University. Moving from a desire to lay out the storytelling strategies behind tourism marketing, franzLAB developed an academic yet accessible publication destined to the university’s partner institutions. A fresh and clear language together with a sleek graphic design characterise a volume that informs and provides insights into an otherwise theoretical content. The book is interspersed with practical case studies that explain the how-to covered in a video produced by ArtVision+ as a starting point for a wider discourse. A “more than apples and cows” approach to storytelling translates practically in a volume that speaks of and is shaped around its core body of text.

Colophon

Author: Fabrizio Panozzo
Year: 2021
Pages: 124
Format: PDF
ISBN: 9788894480917

Language: Italian

Concept & publishing: franzLAB
Design: Like Agency
Printing: Tipografia Valgimigli

franzLAB Genossenschaft
Società Cooperativa
Lauben 35 Portici
39100 Bolzano Bozen
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